The Macallan hosted an immersive brand experience event with BEcause

The ticketed event, dubbed The Macallan Residence, unlocked a sensory tour through The Macallan 1824 series

03 JUNE 2015, TWO TEMPLE PLACE, LONDON
Summary
Malt scotch whisky brand The Macallan unlocked the doors to its temporary London lair for a fully immersive brand event last night. Experiential marketing agency BEcause was tasked with creating a memorable and magical brand event at the illustrious Two Temple Place, London.

Malt scotch whisky brand The Macallan unlocked the doors to its temporary London lair for a fully immersive brand event last night. Experiential marketing agency BEcause was tasked with creating a memorable and magical brand event at the illustrious Two Temple Place, London.

In the first UK event of its kind for the brand, BEcause and The Macallan curated a unique experience calling on exclusive partnerships from the world of fashion and food.

The ticketed event, dubbed The Macallan Residence, unlocked a sensory tour through The Macallan 1824 series comprising of Gold, Amber, Sienna and Ruby single malts. Carefully curated experiences enlightened taste buds, educated noses and inspired iconic style choices.

During the two hour long experience, guests were treated to a masterclass from expert mixologists who showcased the art of creating the ultimate whisky cocktail. Artisan du Chocolat hosted unique chocolate pairing sessions, whilst Esquire magazine offered exclusive stylist insights from unique styling services. Throughout The Macallan mixologists were on hand to keep the creative whisky concoctions flowing. Before leaving The Macallan Residence, guests were give an exclusive goody bag containing the items to create the perfect serve of The Macallan. 

The event is taking place again tonight (Wednesday 3rd June), and a limited number of tickets are available via info@becausexm.com. 


Notes to Editors

Please enjoy The Macallan responsibly, visit www.drinkaware.co.uk for the facts.

Join the conversation on Twitter, Instagram and Facebook with #TheMacallanResidence

Like The Macallan on Facebook: www.facebook.com/TheMacallan

Follow The Macallan on Twitter: www.twitter.com/The_Macallan

Follow The Macallan on Instagram: www.instagram.com/the_macallan

About The Macallan

Founded in 1824 in the heart of Speyside, The Macallan was one of the first distilleries in Scotland to be legally licensed. Since then it has built a reputation as one of the world’s leading single malt whiskies. The creation of The Macallan draws on the vital contributing influences of Spain, North America and Scotland, and of their respective natural raw materials, combined with traditional methods and craftsmanship. From its founding, through the subsequent owners of The Macallan distillery in the nineteenth and twentieth centuries and into the present century, The Macallan has been recognised for its outstanding quality above all else.

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Because | Creative experiences agency

Because is a creative experiences agency, with studios around the world.

We help brands realise their marketing ambitions through meaningful, memorable and magical live, digital and virtual experiences.

Our strategic approach to brand storytelling is imaginative, immersive and emotive.

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