The Macallan hosted an immersive brand experience event with BEcause
The ticketed event, dubbed The Macallan Residence, unlocked a sensory tour through The Macallan 1824 series
03 JUNE 2015, TWO TEMPLE PLACE, LONDON
SummaryMalt scotch whisky brand The Macallan unlocked the doors to its temporary London lair for a fully immersive brand event last night. Experiential marketing agency BEcause was tasked with creating a memorable and magical brand event at the illustrious Two Temple Place, London.
Malt scotch whisky brand The Macallan unlocked the doors to its temporary London lair for a fully immersive brand event last night. Experiential marketing agency BEcause was tasked with creating a memorable and magical brand event at the illustrious Two Temple Place, London.
In the first UK event of its kind for the brand, BEcause and The Macallan curated a unique experience calling on exclusive partnerships from the world of fashion and food.
The ticketed event, dubbed The Macallan Residence, unlocked a sensory tour through The Macallan 1824 series comprising of Gold, Amber, Sienna and Ruby single malts. Carefully curated experiences enlightened taste buds, educated noses and inspired iconic style choices.
During the two hour long experience, guests were treated to a masterclass from expert mixologists who showcased the art of creating the ultimate whisky cocktail. Artisan du Chocolat hosted unique chocolate pairing sessions, whilst Esquire magazine offered exclusive stylist insights from unique styling services. Throughout The Macallan mixologists were on hand to keep the creative whisky concoctions flowing. Before leaving The Macallan Residence, guests were give an exclusive goody bag containing the items to create the perfect serve of The Macallan.
The event is taking place again tonight (Wednesday 3rd June), and a limited number of tickets are available via firstname.lastname@example.org.
Notes to Editors
Please enjoy The Macallan responsibly, visit www.drinkaware.co.uk for the facts.
Join the conversation on Twitter, Instagram and Facebook with #TheMacallanResidence
Like The Macallan on Facebook: www.facebook.com/TheMacallan
Follow The Macallan on Twitter: www.twitter.com/The_Macallan
Follow The Macallan on Instagram: www.instagram.com/the_macallan
About The Macallan
Founded in 1824 in the heart of Speyside, The Macallan was one of the first distilleries in Scotland to be legally licensed. Since then it has built a reputation as one of the world’s leading single malt whiskies. The creation of The Macallan draws on the vital contributing influences of Spain, North America and Scotland, and of their respective natural raw materials, combined with traditional methods and craftsmanship. From its founding, through the subsequent owners of The Macallan distillery in the nineteenth and twentieth centuries and into the present century, The Macallan has been recognised for its outstanding quality above all else.
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About BEcause Experiential Marketing
BEcause | Creative Experiential Marketing
BEcause is a global integrated experiential marketing agency.
Our work spans experiential events, digital experiences, live technologies, shopper marketing, sponsorship and corporate events.
We build brand love through creative, immersive and emotive strategies.
We challenge ourselves to make brands more meaningful, memorable and magical.