Friends and family more influential than influencers, finds researchFriends and family are on average four to five times more likely to influence people’s brand purchases than famous ‘influencers’, according to new research from creative experiences agency Because. - 91% of surveyed UK consumers want to experience a new product or service before buying - 84% agree that their purchasing decisions are influenced by someone else - Only 10% claim to be influenced by celebrities and famous people when purchasing
P&G creates VR experience for latest Gillette ProShield razor launchProcter & Gamble has launched its latest Gillette razor with an in-store virtual reality (VR) experience at supermarkets and pharmacies across Australia. The Gillette ProShield VR Experience has been designed by brand experience agency BEcause.
British Gas Stages Generation Green Energy Performance RoadshowBritish Gas is staging a series of dance-themed events in shopping centres across the UK, with schoolchildren competing to win a share of almost £1m of Energy Makeovers for their schools. Brand experience agency BEcause has once again been chosen to design and produce the live finals of The British Gas Generation Green Energy Performance, taking place in Glasgow, Leeds, Manchester and Cardiff.
Boursin to roll out tasty virtual reality experience this summerBoursin, the indulgent French cheese brand owned by Bel UK, is to put virtual reality at the heart of a major new experiential roadshow this summer, as part of a wider marketing strategy to encourage consumers to trade up their everyday treats for something a little more sophisticated.
The Macallan hosted an immersive brand experience event with BEcauseMalt scotch whisky brand The Macallan unlocked the doors to its temporary London lair for a fully immersive brand event last night. Experiential marketing agency BEcause was tasked with creating a memorable and magical brand event at the illustrious Two Temple Place, London.
Because | Creative experiences agency
Because is a creative experiences agency, with studios around the world.
We help brands realise their marketing ambitions through meaningful, memorable and magical live, digital and virtual experiences.
Our strategic approach to brand storytelling is imaginative, immersive and emotive.