Friends and family more influential than influencers, finds researchFriends and family are on average four to five times more likely to influence people’s brand purchases than famous ‘influencers’, according to new research from creative experiences agency Because. - 91% of surveyed UK consumers want to experience a new product or service before buying - 84% agree that their purchasing decisions are influenced by someone else - Only 10% claim to be influenced by celebrities and famous people when purchasing
P&G creates VR experience for latest Gillette ProShield razor launchProcter & Gamble has launched its latest Gillette razor with an in-store virtual reality (VR) experience at supermarkets and pharmacies across Australia. The Gillette ProShield VR Experience has been designed by brand experience agency BEcause.
Because | Creative experiences agency
Because is a creative experiences agency, with studios around the world.
We help brands realise their marketing ambitions through meaningful, memorable and magical live, digital and virtual experiences.
Our strategic approach to brand storytelling is imaginative, immersive and emotive.