BEcause doubles the fun at The Color Run LondonLondon’s Queen Elizabeth Olympic Park is to host the final UK leg of The Color Run series on 28th September, with brand experience agency BEcause managing two experiential campaigns for headline sponsor Dulux and charity event partner, Save The Children.
BEcause creates giant artwork for Save The Children activation at Color Run EventsSave The Children has recruited brand experience agency BEcause to highlight its involvement with six Color Run events throughout the summer. The centrepiece of the activation is a giant paint-by-numbers concept, encouraging runners at the event to ‘make their mark' and show their support for the charity.
BEcause designs green themed set for British Gas Generation Green eventBritish Gas has staged a four-day dance-themed event in east London as a part of its Generation Green initiative. The Energy Performance activation allowed visitors to generate their own energy using a state of the art, energy-generating dance floor.
Casella Wines launches Discover Your Colour campaign with brand experience agency BEcause Australia.Brand experience agency BEcause Australia and Casella Wines join forces to launch an integrated campaign for [yellow tale] that showcases the brand's personality and range by promoting discovery and adventure.
Betway Launches Mud-Themed Brand Experience with BEcauseBetway, the leading online casino and betting website, is working with brand experience agency BEcause to activate its sponsorship of a number of high profile mud-runner events this summer to help drive brand awareness and traffic to the sports-betting website.
Australian Power & Gas Launches “Hall of Fame” Competition for Sporting KidsEnergy retailer Australian Power & Gas, sponsor of top football teams the Richmond Tigers (AFL) and the Wests Tigers (NRL), has launched a “Hall of Fame” campaign designed to give some of Australia’s sportiest kids the chance to pursue their sporting dreams. Brand experience agency BEcause is managing all Facebook and experiential marketing elements of the new campaign.
BEcause Launches Experiential Sampling Campaign for DanoneBrand experience agency BEcause has launched a 190 day experiential sampling campaign designed to encourage consumers to try Danone’s new yogurt brand Danio, a new range of super thick and super tasty strained yogurts. The campaign will run until August and will visit Tesco, Asda, Morrison’s and Sainsbury’s stores nationwide with the aim to deliver over 300,000 samples and inspire thousands of brand conversations.
LEGO® hires BEcause for Experiential “Chima” RoadshowLEGO®, the global toy brand, has appointed brand experience agency BEcause to mastermind a 9 month experiential roadshow centred around its new Legends of Chima range. The Chima Challenge Roadshow forms part of the largest marketing campaign ever created for a LEGO brand aimed predominantly at boys.
ABOUT BECAUSE EXPERIENTIAL MARKETING
BEcause | Creative Experiential Marketing
BEcause is a global integrated experiential marketing agency.
Our work spans experiential events, digital experiences, live technologies, shopper marketing, sponsorship and corporate events.
We build brand love through creative, immersive and emotive strategies.
We challenge ourselves to make brands more meaningful, memorable and magical.