BEcause Australia unveils new identity based around brand love
Sydney based brand experience agency rebrands
13 AUGUST 2015, SYDNEY, AUSTRALIA
SummarySydney based brand experience agency BEcause has unveiled a new brand identity and website, as it puts ‘Brand Love’ at the heart of its proposition.
Sydney based brand experience agency BEcause has unveiled a new brand identity and website as it puts ‘Brand Love’ at the heart of its proposition.
As well as giving the agency a fresh, distinctive positioning – “Be Live. Be Loved.” – the new identity is also designed to better reflect BEcause’s growing range of work across experiential marketing, communications, digital and social media and live creative technology.
“Brand love, not brand awareness, is what creates real brand desire, loyalty and advocacy,” says Meredith Cranmer, Managing Partner of BEcause Australia. “Live brand experiences are a fantastic way to kick start love affairs between consumers and brands, and turn them into lasting relationships.”
The new identity uses heart-shaped icons, which double as play-shaped buttons and arrows, to create a flexible set of brand assets representing brand love and brand action.
As part of the rebrand, BEcause has unveiled a distinctive new website, full of useful guides, downloadable ebooks, and other content for clients interested in brand experience.
“Clients are constantly looking for new ways to create magical, memorable and meaningful live brand experiences, and live creative technology is a rapidly growing area of our business,” says Cranmer. “As an agency, we’re at the forefront of this space and it’s a key focus for us moving forward.”
BEcause Australia works with a range of clients including brands such as Woolworths, Casella Family Brands, Sanofi, AGL and Danone.
For more information please contact: STÉPHANIE BABIN at BEcause Australia
Tel: (02) 8202 7515
"“Brand love, not brand awareness, is what creates real brand desire, loyalty and advocacy. Live brand experiences are a fantastic way to kick start love affairs between consumers and brands, and turn them into lasting relationships.”" Meredith Cranmer, Managing Partner of BEcause Australia
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