The Macallan to host immersive brand experience event with BEcause
Malt scotch whisky brand is working with BEcause to create an immersive brand event in London this June
07 MAY 2015, LONDON
SummaryMalt scotch whisky brand The Macallan is giving guests the exclusive opportunity to unlock the doors to its temporary London lair for a fully immersive brand event this June. Experiential marketing agency BEcause has been tasked with creating a memorable and magical brand event which will be hosted at the illustrious Two Temple Place, London.
Malt scotch whisky brand The Macallan is giving guests the exclusive opportunity to unlock the doors to its temporary London lair for a fully immersive brand event this June. Experiential marketing agency BEcause has been tasked with creating a memorable and magical brand event which will be hosted at the illustrious Two Temple Place, London.
The ticketed event, dubbed The Macallan Residence, will unlock a sensory tour through The Macallan 1824 series comprising of Gold, Amber, Sienna and Ruby single malts. Carefully curated experiences plan to enlighten taste buds, educate noses and inspire iconic style choices.
In the first UK event of its kind for the brand, BEcause and The Macallan have curated a unique experience calling on exclusive partnerships from the world of fashion and food.
During the two hour long experience, guests will be treated to a masterclass from expert mixologists who will showcase the art of creating the ultimate whisky cocktail. Artisan du Chocolat will be hosting unique chocolate pairing sessions, whilst Esquire magazine will be offering exclusive stylist insights from unique styling services. The Macallan mixologists will be on hand to keep the creative whisky concoctions flowing throughout. Before leaving The Macallan Residence, there will be the chance to stop by the themed photobooth and collect stylish souvenirs.
The events will take place on 2nd and 3rd June 2015. A limited number of tickets are available for the two hour experience and can be reserved at www.themacallanresidence.com for £20.
Notes to Editors
Please enjoy The Macallan responsibly, visit www.drinkaware.co.uk for the facts.
Join the conversation on Twitter, Instagram and Facebook with #TheMacallanResidence
Like The Macallan on Facebook: www.facebook.com/TheMacallan
Follow The Macallan on Twitter: www.twitter.com/The_Macallan
Follow The Macallan on Instagram: www.instagram.com/the_macallan
About The Macallan
Founded in 1824 in the heart of Speyside, The Macallan was one of the first distilleries in Scotland to be legally licensed. Since then it has built a reputation as one of the world’s leading single malt whiskies. The creation of The Macallan draws on the vital contributing influences of Spain, North America and Scotland, and of their respective natural raw materials, combined with traditional methods and craftsmanship. From its founding, through the subsequent owners of The Macallan distillery in the nineteenth and twentieth centuries and into the present century, The Macallan has been recognised for its outstanding quality above all else.
Please credit photographers accordingly:
Two Temple Place (second image below): Jack Hardy
Fashion image (fourth image below): Mario Testino
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About BEcause Experiential Marketing
BEcause | Creative Experiential Marketing
BEcause is a global integrated experiential marketing agency.
Our work spans experiential events, digital experiences, live technologies, shopper marketing, sponsorship and corporate events.
We build brand love through creative, immersive and emotive strategies.
We challenge ourselves to make brands more meaningful, memorable and magical.